From Influence: The Psychology of Persuasion, we learn about the liking rule. This rule simply says that we most prefer to say yes to the requests of people we like. As a sales technique, the liking rule is used in many ways to get us to spend money. Here are two examples that show us…
Tag Archive: Books
Your Money God’s Way by Amie Streater | Review
This is a review of Your Money God’s Way by Amie Streater. The book was provided by Booksneeze. Since I like reading about the mechanics of personal finance, I guess I was expecting to see a book full of data, charts, and “how to’s.” But this book is different – and in a good way.
Sales Techniques – How Commitment & Consistency Can Hurt Us
Psychologists have long understood the power of consistency in controlling human behavior. We have a deep desire to be consistent with what we’ve committed to. In most cases, consistency is valued because it’s associated with personal strength. But there are some situations where it’s not wise to be this way. This desire for consistency is…
The Right To Lead By John Maxwell | Book Review
The following is a review of a book I received from Booksneeze. What gives a person the right to lead? An advanced degree? Nope. Fancy title? No. In short, you can’t be given the right to lead – you’ve got to earn it. You can’t make other people follow you. You’ve got to make yourself…
Everyone Communicates, Few Connect By John Maxwell | Book Review
I love to read quality books. So recently, I signed up for Booksneeze, a site that sends you books for free! Well. . . not completely free. For the company to benefit, I must provide an honest review of the book I receive. So I chose this particular book because the author, John Maxwell, is…
