Email Marketing and Spam
Today, many still do not know the true meaning of the term E-mail marketing and are often consider it as spam. Meanwhile, this direction is most relevant for those who want to keep up with the times and quickly convey their information to users.
Email marketing today
In the age of high technology, e-mail marketing can be safely positioned as an inexpensive, but very effective alternative to direct mail. As the offers in an e-mail also goes directly to the addressee, and is more likely to interest the reader than an image publication aimed at the masses. At the same time, e-mail marketing is a more promising business area than traditional banner advertising, which is becoming a less and less effective tool. This is due to the recent increase in the number of banners, due to which many users are forced to use utilities that block them.
E-mail marketing and Spam
When we talk about e-mail marketing, it is very important to clearly distinguish between it and spam, which is certainly one of the biggest problems of the modern Internet. Spam is obtrusive, unnecessary postal correspondence advertising certain sites, products or services. The user is not able to unsubscribe from it, and it becomes more difficult to calculate spam because spammers easily fake the names of the senders.
To ensure that your newsletter does not receive such a stigma, try to follow some tips.
- Send your offers only to those users who really need it. In order to do this, email-marketing platforms such as Campaign Monitor provides a system for creating groups of recipients.
- Always give users the opportunity to unsubscribe from your newsletter. To do this, at the end of the letters, specify the contact address of the distribution coordinator, or commands for the mail robot.
- Never fake the name and address of the sender, always keep correspondence honestly, on behalf of your company.
- We recommend you make your newsletter personalized so that each recipient can read his name in the “To” field. With Campaign Monitor opportunities, you can do this, and many more.
- Keep track of the correctness and “reputation” of the links you use. Check the links of your partners from being at the list of “undesirable”. Filters also check the link text for the final result. For example, if the text of facebook.com does not lead to this site, your letter will be considered as spam.
- Regularly clear, the subscriber database of invalid addresses and contacts of those who unsubscribed, otherwise the system will determine your newsletter as unauthorized.
- It is also undesirable to send letters containing only links or pictures. In order not to cause system suspicions, always use the text in your emails.
- Avoid spam words in the body of the letter, most often they relate to the subject of quick enrichment, urgency and free offers (urgent, congratulations, get a million in a minute, click here, without investments, do not delete, earnings, 100% freebie and many others).
- Do not forget about Double-Opt-In, for the postal service, this is something that proves that the user personally agreed to receive your letters.
Here is some useful infographics from Campaign Monitor to help you avoid spam folder.
Email marketing has tremendous opportunities to improve the effectiveness of any business. The only thing you should do is properly use the existing tools. Email-marketing platform Campaign Monitor is an affordable way to achieve great results in working with a large number of customers.