More Than Finances

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Sales Techniques – How the Liking Rule Makes Us Spend Money

From Influence: The Psychology of Persuasion, we learn about the liking rule. This rule simply says that we most prefer to say yes to the requests of people we like. As a sales technique, the liking rule is used in many ways to get us to spend money. Here are two examples that show us how.
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Sales Techniques – How Commitment & Consistency Can Hurt Us

Psychologists have long understood the power of consistency in controlling human behavior. We have a deep desire to be consistent with what we’ve committed to.

In most cases, consistency is valued because it’s associated with personal strength. But there are some situations where it’s not wise to be this way.

This desire for consistency is strong enough to compel us to do what we ordinarily wouldn’t do. It can cause us to act in ways that are not in our best interests.

Here are examples of how our need for consistency is used in sales techniques to make a profit from us.
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What’s More Important – Your Money Or Your Life?

In your job, are you making a living? Or are you actually “making a dying”?

Nowadays, many are working more, saving less, and getting into more and more debt. We compensate by living it up on the weekend.

Then it’s more of the same the following week. How many people feel more alive at the end of the day than at the beginning? If you don’t, maybe you’re really “making a dying”.

If that’s how you feel, then reading Your Money Or Your Life will transform the way you relate to money.
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The Millionaire Next Door | Book Review

If you follow any of the popular personal finance bloggers like I do, you’ll find that most have read and recommend this book. They say it’s had a positive effect on their lives. Well, after reading it myself, I can now see why.

Becoming a millionaire is one of the goals I’d like to achieve in my lifetime. The encouraging part about this book is that it illustrates how a regular guy like me can fulfill this dream.

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Work Less, Live More By Bob Clyatt | Book Review

What would you do if you could retire a decade or two earlier? Would you travel the world? Volunteer for a worthy cause? Develop a hobby?

Just because the government suggests that you work until age 67, it doesn’t mean that you absolutely must follow their suggestion. In this book, Clyatt shows us that with disciplined saving, a detailed examination of your expenses, and the drive to stay focused, semi-retirement can become a reality.

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